Rafael Coffee Bar

full digital and PR management for Rafael Coffee Bar

Rebranding Menu Design Social Media Influencer Marketing Content creation

website development

jaffa

2024

In 2024, we led the rebranding of Rafael Coffee Bar, adapting the existing brand to suit a new target audience, including tourists and international visitors. We revamped the menu, streamlining 50 scattered items into a concise selection of 30 well-curated dishes and desserts. Through influencer collaborations and consistent social media activity, we generated significant organic exposure, resulting in a high influx of new leads.

summary

Our goal was to modernize Rafael Coffee Bar’s brand and make it more accessible to both locals and tourists. We crafted a new, diverse menu that caters to a refined customer experience. Leveraging influencer marketing, alongside regular content updates on Instagram, Facebook, and Google, we successfully drove a steady flow of new customers, with most leads coming directly from social media platforms.

challenge

The main challenge was consolidating the extensive menu, reducing 50 diverse items to 30 balanced and appealing dishes, while maintaining variety and quality. Additionally, we needed to attract a new audience through fresh digital strategies.

solutions

We created a streamlined menu that aligned with the preferences of the new target audience, maintaining quality while reducing complexity. Collaborations with influencers helped increase organic reach, and consistent social media content three times a week ensured high visibility across platforms. As a result, the coffee bar saw a noticeable increase in foot traffic and new leads, primarily from Instagram and Facebook.