Jungle Jaffa hostel

Digital Strategy Website Development Booking website Social Media Influencer Marketing

Jaffa

2021

During the COVID-19 pandemic, when tourism was at a standstill, we had to be creative to develop a new concept for a tourist hostel located on the outskirts of Jaffa. We transformed the hostel into a high-end co-living space for short-term room rentals, with shared communal spaces. Our team built a booking website, developed a strong Instagram presence, and partnered with influencers to document their experience of affordable shared living. Within a year, the business stabilized, overcoming the challenges of the pandemic, and the hostel became a fully booked co-living and short-term rental space for both tourists and locals. The website boasts a high conversion rate of 35% and generates organic traffic through social media, contributing to success on popular booking platforms like Booking.com and Hostelworld.

summary

The project began during the COVID-19 pandemic when the hospitality industry was severely impacted. With tourism almost non-existent, we redefined the hostel into a co-living space that offered affordable, high-quality short-term rentals with shared spaces. We created a user-friendly booking website, designed to optimize reservations, and utilized social media and influencer marketing to promote the concept. Our efforts resulted in a fully booked hostel within one year, with the website driving high conversions and steady organic traffic.

challenge

The global pandemic brought tourism to a halt, leaving the hostel with no visitors. The challenge was to rethink the hostel’s business model to stay relevant during this time of uncertainty. We had to create a sustainable, appealing concept that would attract both local residents and the few remaining tourists. The project required transforming the physical space, creating a new online booking system, and building a strong digital presence from scratch.

solutions

Our team developed a multi-channel growth strategy that included creating a booking website with high conversion rates, designing a comprehensive social media plan, and leveraging influencer marketing to boost awareness. We repurposed the hostel into a co-living space with a focus on community and affordability. The success of the project was marked by a full recovery from the pandemic’s effects, high occupancy rates, and strong performance on popular platforms like Booking.com and Hostelworld.